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PROJECT
"Love"
[Public Service Announcement]
TYPE
live action
SOFTWARE
Photoshop, After Effects
BRIEF
Produce a typography driven PSA with a self written script and voiceover for a non-profit organization. I chose Jesus Film, which aims to spread the good news of Jesus Christ globally, in various languages.
SOLUTION
For this project, I chose a non-profit that is not only beneficial for everyone but also aligns with my personal value -- faith.
To connect with a larger scale, I based the script on my experience of accepting GOD's love which is demonstrated through Jesus Christ.
By introducing the PSA with personal experience, I'm hoping it'll evoke curiosity in others to go check out the Jesus Film and personally get a better understanding of Jesus' love through the information provided. Throughout this visual, keywords are highlighted in red to emphasize the overall message.
CREDITS
Concept Development: Sarain Robbins
Type Animation: Sarain Robbins
Voiceover: Sarain Robbins
Script: Sarain Robbins
Edit: Sarain Robbins
Videography: Aaron Mike
Music: Interstellar - Ross Bugden
Their mission
JESUS FILM
I took a trip to Tybee Island with a +1 to get shots of the water and sky. I used myself as a subject for the visual.
I chose to film this at a beach because it's the perfect scenery to represent God's creation.
FONTS
Considering the theme of this organization, I used serif fonts because it correlates with biblical fonts, which are serif.
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Font: Ms Eaves Roman Lining
It was a gloomy day at the beach during filming so I made the visual black/white with a little color correction to darken the blacks and brighten the whites. I kept the typeface in white and used the organization's red to highlight the keywords.
SCRIPT + SHOT LIST
SARAIN ROBBINS
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