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PROJECT
"Dream Come True"
[ad]
TYPE
live action
SOFTWARE
Premiere Pro
BRIEF
This is a personal project where I wanted to create a Culver's commercial + come up with a slogan that ties everything together. This project is a revised version of a previous (SCAD) project that I did (see below for Burger King ad).
SOLUTION
Conceptually, this tells a story from the character's perspective, in a way that feels authentic and relatable -- because who doesn't love food? I focused mostly on enticing the audience through a mini montage as the fresh, hot meal is being prepared to eat. The goal is for the audience to feel like they're about to take a bite with the character, before she realizes it's all a dream.
CREDITS
Concept Development: Sarain Robbins
Videography: Sarain Robbins
Edit: Sarain Robbins
Actress: Sarain Robbins
Moodboard
the core visual elements in the story
color
fonts
The color theme is relevant to the brand aesthetic. The selected fonts are similar to the original Culver's typefaces.
color correction
SARAIN ROBBINS
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